The Opt-in and Opt-out Process

We are here to simplify the law for you, so you can
worry more engagement and less about restrictions

Opting in

What is opting in and what does it mean when a mobile subscriber opts-in to your text message marketing program? In the context of your marketing program, when a consumer opts-in, they are deciding that they want to be involved with your SMS (text message) marketing program and would not mind that your business texts them. Makes sense, right? Under TCPA statute, a form of written consent must be established first. It is a crucial step and is important for the integrity and growth of your mobile marketing strategy. Now you may be asking, what are appropriate methods for gathering written consent? With Textmunication, gaining mobile subscriber consent is easy through our interactive attribution models, offering the best SMS marketing service

Attribution Channels

Our service gives marketers attribution channels, which are part of our lead generation tool set. These are self-service opt-in methods that help our clients grow their mobile audience. When your mobile audience engages with these opt-in sources they understand that it constitutes as their signature of consent.

Keyword

Keyword opt-ins are one of the most
common forms of a consent based
opt-in channel. Mobile users simply text
a keyword to the instructed short code and
they are opted in.

Web form

Web forms opt-ins are another form of a
consent based opt-in channel. Web form
signees simply value the form with their
information and they are opted in.

Keypad

Keypad opt-ins are another form of a
consent based opt-in channel. Potential
subscribers simply enter their number and
they have opted in.

Standard Disclaimers for Text Marketing Programs

By opting into the web form, keypad or keyword above you are providing consent for Textmunication to send you periodic text messages. Standard message rates may apply. You can reply HELP at anytime to learn more. You may opt-out anytime by replying STOP.

You have probably seen fine print like this next to the end of the instruction of your opt-in source. It is best practice to include a standard disclaimer that describes the intentions of your text marketing program.

Opting out

What is opting out and what does it mean when a mobile subscriber opts-out of your text message marketing program? Again, in the contexts of your marketing program, when a consumer opts-out they are deciding that they do not want to be involved with your SMS (text message) marketing program any further. Under TCPA statute, opting out is a right that should always be available to your mobile subscribers and should be as seamless as the process it took for them to opt-in. To opt-out consumers have to reply to your shortcode message thread with “STOP” to unsubscribe. Or they can inquire directly with the mobile marketing service provider regarding their request.

Summary of the Law

In 1991 congress enacted the Telephone Consumer Protection Act (TCPA). It has been revised to conform with marketing practice today by the FCC. The Act defines the rules that must be followed before engaging in marketing practices, which most simply states that you must gain a form of consent through a disclosed process.

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