Terminology in the 10DLC Ecosystem

BRAND

The company or entity the End User believes to be sending the message.

Sender Service Provider SMS Provider Source

CSP

CAMPAIGN SERVICE PROVIDER

The company with a messaging platform that creates and manages campaigns for their Brand customers

Sender Service Provider SMS Provider CPaaS Aggregator Reseller

DCA

DIRECT CONNECT AGGREGATOR

Connects CSP to the Mobile Network Operator (DCAs can also perform the role of a CSP)

Sender Service Provider SMS Provider CPaaS Aggregator 0-Hop

GATEWAY

(MNO)

Connects DCA to MNO

Operator Carrier CPaaS Aggregator 0-Hop

(MNO)

MOBILE NETWORK OPERATOR

Connects DCA to MNO

Operator Carrier

END USER

Mobile subscriber receiving and sending message

These terms are commonly misused to mean the roles above

TM specifications

Message Class TM Use Case Type Use Case Vetting Score Requirements TM TPM (sms) TM TPM (mms) VARIABLE (DEPENDING ON SCORE)
A Standard Dedicated Use Case 75-100 4,500 2,400 YES
B Standard Mixed / Marketing 75-100 4,500 2,400 YES
C Standard Dedicated Use Case 50-74 2,400 1,200 YES
D Standard Mixed / Marketing 50-74 2,400 1,200 YES
E Standard Dedicated Use Case 1-49 240 150 YES
F Standard Mixed / Marketing 1-49 240 150 YES
T Basic / Unregistered Low Volume Mixed 75 50 NO
G Special Proxy 25 60 per number 50 NO
P Special Charity 2,400 1,200 NO
S Special Social 60,000 NO
K Special Political (Election Campaigns) 4,500 2,400 NO
X Special Emergency Services 4,500 2,400 NO
Z Special Platform Free Trial 6 per number 50 NO
N Special Agents and Franchises 25 60 per number 50 per number NO
W Special Sole Proprietor 15 50 NO
Y Special Carrier exempt / K12 Education 25 720 per number 50 NO
T Special UCaaS Low Volume 75 50 NO
B/D/F Special UCaaS High Volume 240/2400/4500 150/1200/2400 YES
C/A Special Sweepstakes 50-100 2400/4500 1200/2004 YES

T-Mobile specifications

Brand Tier T-Mobile Use Case Type Use Case Vetting Score Requirements T-Mobile Daily Cap
Top Standard All Use Cases 75-100 200,000
High Mid Standard All Use Cases 50-74 40,000
Low Mid Standard All Use Cases 25-49 10,000
Low Standard All Use Cases 1-24 2,000
Special Proxy Standard
Special Charity Standard
Special Social Standard
Special Political Special
Special Emergency Services Standard
Special K-12 Education Standard
Special Platform Free Trial 200
Special Agents and Franchises Standard
Special UCaas Low Volume Low
Special UCaas High Volume Standard
Special Sole Proprietor 1000
Results

Messages per Hour :

Total messages per day :

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